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What the Future

What the Future

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  • Foresight Survey

    Spending

    The future of spending will be driven by how resilient people are to forces largely beyond their control. In this What the Future: Spending issue, we explore how will people respond to these forces with their values and their wallets, and how companies can support a resilient economy.
  • Foresight Publication

    How businesses can support a resilient economy

    Former Federal Reserve and White House economist Claudia Sahm explains how businesses can help policymakers build a healthier economy.
  • Foresight Publication

    Why creators are key to making e-commerce human

    Kit Ulrich, general manager at LTK, thinks the connections forged by creator-driven shopping will bring more trust to e-commerce.
  • Election Survey

    The Inside Track: 2022 Midterm Elections September Highlights

    Key highlights from September’s Inside Track webinar, a briefing from the Ipsos political polling team on data and trends shaping American politics and the upcoming midterm elections.
  • Media Publication

    Gen Z and the Metaverse

    Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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