Insights Hub

All content

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  Foresight Publication

  Why understanding and empathy inspire better ads

  Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.

  06.13.24
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  Foresight Publication

  Future Jobs to Be Done

  People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.

  06.13.24
• Society Publication

  The issue landscape

  Ipsos takes the nation's pulse on the direction of the country, the most important issues facing Americans, and which political party you trust on key issues

  06.13.24
• Society Publication

  Economic attitudes | Consumer behavior

  Latest public opinion data on the public's economic outlooks, including long-term trends on consumer confidence

  06.13.24
• Society Publication

  U.S. 2024 election

  The latest presidential voting intention polling and trends from Ipsos

  06.13.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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• Society Publication

  Presidential approval rating

  Ipsos' long-term trend data on President Joe Biden's approval rating

  06.13.24
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  Consumers Publication

  What the Future: Shopping

  Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.

  06.12.24
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  Society Publication

  Explore your consumer’s universe with artificial intelligence

  InnoExplorer AI: Discover Ipsos’ game changing GenAI solution for product and service development.

  06.07.24
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  Healthcare Publication

  A Dose of Digital: Can Pharma Make DTx a Healthy Business?

  Digital therapeutics (DTx) are emerging as a potential game-changer in healthcare, offering evidence-based digital interventions to help prevent, manage, or treat specific conditions.

  06.07.24
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  Artificial Intelligence (AI) Publication

  The Ipsos AI Monitor 2024

  Is Artificial Intelligence a friend or a foe? In our latest report we explore changing attitudes towards usage of AI, where AI will have the biggest impact, and what a future with AI looks like.

  06.06.24
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  Innovation Publication

  The New Era of Innovation

  There's a new era of innovation, where humans and AI work in tandem, which promises a future filled with possibilities for creating extraordinary products that bring businesses even closer to consumers.

  06.06.24