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  • Shoppers want AI as a shopping tool, not a salesperson
    Foresight Publication

    Shoppers want AI as a shopping tool, not a salesperson

    People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
  • Future Jobs to Be Done
    Foresight Publication

    Future Jobs to Be Done

    People don’t spend for spending’s sake – they shop to meet specific needs. Ipsos Strategy3’s Sophie Washington explains how those needs could change in the years to come.
  • How brands (and their ads) can survive election season
    Brands Publication

    How brands (and their ads) can survive election season

    Political advertising changes the tone every election cycle, but an Ipsos study shows that in some cases it makes brand ads shine even brighter.
  • Election Action: Why businesses need to prepare today for 2024’s uncertainty
    Society Publication

    Election Action: Why businesses need to prepare today for 2024’s uncertainty

    No one knows who will win America’s election – but we can forecast what might happen under a Trump or Biden presidency. Here’s why brands need to act on that today.
  • What the Future: Risk
    Society Publication

    What the Future: Risk

    In this foresight webinar, we explore the social and commercial ramifications of uncertainty across industries. Revisit our recording to hear valuable takeaways on how to ensure your risks are calculated ones.

  • Insights To Activate

    Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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