Insights Hub

All content

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  Society Publication

  Ipsos Update – March 2024

  Populism, UX, Love… Ipsos Update explores the latest research & thinking on key topics from Ipsos teams around the world.

  03.01.24
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  Artificial Intelligence (AI) Publication

  Truth, Beauty, and Justice: AI in 2024

  Revisit our recorded discussion to hear more about the three necessary domains for evaluating AI - Truth (accuracy), Beauty (fertility), and Justice (fairness) - and the implications of each from the perspectives of our guest panelists.

  02.27.24
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  Gender Publication

  A question of gender

  Read more about the importance of asking about gender in an inclusive way, especially when conducting international research.

  02.26.24
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  Consumers Publication

  ESG: A hidden driver for brand success in healthcare

  Read how life sciences companies can go beyond the organizational level and apply their ESG strategy to individual brands, and how doing so with authenticity can serve as an additional factor driving brand success.

  02.23.24
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  Society Publication

  Portfolio Strategy Against Economic Uncertainty

  Crises translate to periods of rapid change. Marketers who evolve their products and portfolios with informed agility are the most likely to weather the storm.

  02.21.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Advertising Publication

  Unlocking the creative potential of out-of-home advertising

  OOH advertising presents a remarkable opportunity for brands to connect with their target audience - especially digital OOH advertising which is experiencing growth and remains a powerful channel to reach consumers.

  02.20.24
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  Foresight Publication

  Future Jobs to Be Done

  Ipsos Strategy3’s Philip Ryan looks at the “jobs” that parents hire products to do — and how brands can meet their needs in the years to come.

  02.15.24
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  Foresight Publication

  How climate anxiety is shaping people’s decisions to have kids

  Academic and podcaster Jade Sasser discusses the moral and philosophical challenges parents face in a world where “once-in-a-lifetime” environmental disasters are increasingly ordinary.

  02.15.24
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  Foresight Publication

  Why parenting leads to greener perspectives (and purchases)

  Ipsos data indicates that affluent parents have more environmentally friendly spending habits than non-parents. Here’s why brands and businesses should take note.

  02.15.24
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  Foresight Publication

  Why brands should support modern parents against old biases

  Gender equality has come a long way — but when it comes to parenting, there’s more to be done, according to Ipsos data. Ipsos’ Melissa Dunne explains how employers can improve employee policies to align with their ESG values.

  02.15.24
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  Foresight Publication

  How AI can (maybe?) make parenting roles more equal

  Avni Patel Thompson, founder of the OpenAI-backed startup Milo, thinks AI tools can help busy parents balance the invisible loads of parenting — and make time for the human side of parenting.

  02.15.24