Insights Hub

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  Foresight Publication

  Consumer & Shopping

  Dive into evolving consumer behaviors, spending patterns and retail innovations. This category examines wealth distribution, sustainable consumption and the transformation of shopping experiences in the digital age, including the impact on personal finances.

  02.26.25
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  Foresight Publication

  Transportation & Mobility

  Explore the future of how we commute and move people and products. This topic covers emerging trends in transportation, from electric and autonomous vehicles to innovative mobility solutions reshaping urban landscapes and infrastructure.

  02.26.25
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  Polling Survey

  Employees want more workplace mental health resources

  NAMI/Ipsos research shows employees value mental health training and education in the workplace, but access remains limited

  02.26.25
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  Society Survey

  Ipsos Core Political Survey: Presidential Approval Tracker February 2025

  The February Reuters/Ipsos Core Political shows that Americans remain concerned with the economy, political extremism and immigration. Half of Americans think the country is headed off on the wrong track, one in three believe the country is headed in the right direction, driven by Republicans.

  02.26.25
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  Society Publication

  Know the New America: Listen, Learn, Respond

  Ipsos' framework for knowing the new America, some potential questions organizations might be asking themselves, and potential research solutions.

  02.26.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Polling Survey

  Reuters/Ipsos Large Sample Poll February 2025

  Americans are unhappy with the direction of the economy, their cost of living, and their personal finances.

  02.25.25
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  Public opinion Survey

  Few support the latest round of executive orders

  Findings of a new Ipsos poll on Americans' support for various proposed actions and executive orders signed by President Donald Trump in his third week of office

  02.25.25
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  Healthcare Survey

  Lingo State of Wellness 2025: Glucose Gap Report

  Lingo/Ipsos survey explores what people in the U.S. and U.K. know about metabolic health

  02.25.25
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  Foresight Publication

  Implications: Where the opportunities are for…

  What does the rapid expansion of pet ownership mean for other industries? In this section, Ipsos experts break down where the opportunities are, from health and wellness to travel and hospitality.

  02.24.25
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  Foresight Publication

  What elevating pets in our families and society means for business

  What happens when pet parenthood goes from a playful co-option to a sincere identity? Boise State University’s Shelly Volsche discusses the ever-more-prominent role of pets in society and how it shapes the rest of our lives.

  02.24.25
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  Foresight Publication

  How community panels help brands tap into growing trends

  As the pet product market and other markets explode, brands can use community panels to tap into the emotional drivers behind pet ownership, says Ipsos’ Kristy Click.

  02.24.25