Leveraging mobile research offers many advantages, but it's more than just making a survey mobile-friendly. It needs to be engaging. It needs to be concise. It needs to be visual. Read all 10 tips and tricks for designing the perfect mobile survey.
A perennial question that marketers seek to answer is how people decide on what products to use. To answer this question, we often focus on how product choice varies with consumers' demographics, attitudes, benefits sought, etc. For example, we conduct segmentation studies to understand the different needs that people have and we also run driver analysis to understand what product features predict product choice. We also cast a wide net and look beyond our products to include the competitive offerings (Market) by conducting product tests to benchmark our products' performance versus key competitors. Entire teams are dedicated to understanding the competitive landscape via brand equity and market landscape studies. In sum, there is ample effort made to understand the Consumer and the Market.
Insights To Activate
Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.
In Wave Six of our study conducted in Q3 2014, we explore women's priorities as they strive to achieve their aspirations in an uncertain world. Women are evaluating their options thoroughly and are wrestling with hard choices. "Having it all" seems like an aspiration from the distant past - today it's more about trying to make realistic trade-offs in an attempt to design a more satisfying future for themselves and their families.
With there now existing many different ways to watch TV other than the traditional `live' or DVR formats, there is a lot of interest in the impact of these new formats upon viewing.
The report, titled "Ipsos Global @dvisory: The Economic Pulse of the World" is based on 18,084 recent interviews in 25 countries around the world. The report examines citizens' assessment of current state of their country's economy for a total global perspective. Download the entire Ipsos Global @dvisory now.
