Insights Hub

All content

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  Foresight Publication

  What creators and marketers should know about mixed attitudes on AI art

  Many brands are eager to publicly promote their use of AI — but certain consumer attitudes suggest a path for what benefits brands should focus on when it comes to TV, film and music, says Ipsos’ Jamie Stenziano.

  13.06.24
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  Foresight Publication

  How platforms can boost social authenticity and engagement

  Of all the metrics monitored by social media platforms, Snap’s Alex Dao thinks one is underconsidered: happiness. By blending AR and user creativity, platforms can produce new opportunities for it.

  13.06.24
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  Foresight Publication

  How AI evaluations will support smarter marketing spending

  Human evaluation is the gold standard for creative testing, but comes with logistical challenges. AI-powered tools could help brands close that gap, says Ipsos’ Lisa Zielinski.

  13.06.24
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  Foresight Publication

  Why advertising will still need human creative directors

  As partner and executive creative director at the influential ad agency Mischief, Bianca Guimaraes keeps a close eye on the future. She thinks AI has its uses — but it could also put a premium on human ingenuity.

  13.06.24
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  Foresight Publication

  Why understanding and empathy inspire better ads

  Marketers need to make ads that people can relate to — but they also need to get their attention in the first place. Ipsos’ Rachel Rodgers explains how empathetic advertising can strike that balance.

  13.06.24

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Foresight Publication

  Future Jobs to Be Done

  People don't buy for the sake of buying — they spend to get a job done. Ipsos Strategy3's Matt Palmer explains how consumer needs could evolve in an AI-powered future.

  13.06.24
• Society Publication

  The issue landscape

  Ipsos takes the nation's pulse on the direction of the country, the most important issues facing Americans, and which political party you trust on key issues

  13.06.24
• Society Publication

  Economic attitudes | Consumer behavior

  Latest public opinion data on the public's economic outlooks, including long-term trends on consumer confidence

  13.06.24
• Society Publication

  U.S. 2024 election

  The latest presidential voting intention polling and trends from Ipsos

  13.06.24
• Society Publication

  Presidential approval rating

  Ipsos' long-term trend data on President Joe Biden's approval rating

  13.06.24
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  Consumers Publication

  What the Future: Shopping

  Revisit our foresight webinar exploring how spending (and saving) will evolve in a revamped economic and retail landscape.

  12.06.24