Insights Hub

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  Polling Survey

  Most Americans expect extreme weather events to become more frequent in the near future

  New USA Today/Ipsos poll finds partisan divide on climate change perceptions and concern

  07.07.25
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  Society Survey

  Ipsos Data Drops: How Americans are buying now, paying later

  Most Americans now say they’ve paid for purchases in installments. Here's how businesses can capitalize on opportunities.

  01.07.25
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  Polling Survey

  How young Americans view the U.S. military strikes on Iran

  Five charts on how Americans view U.S. involvement in the Middle East and the emergent generation gap on U.S. foreign policy

  27.06.25
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  Artificial Intelligence (AI) Publication

  Personas in the Age of AI

  Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.

  27.06.25
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  Consumers Survey

  Americans are getting less happy with their commutes

  The number of Americans who say they're satisfied with their commute has dropped 13 percentage points in just one year, according to the Ipsos Consumer Tracker

  26.06.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

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  Consumers Survey

  People are split on whether news coverage of AI is favorable

  Americans' views of AI media coverage are pretty even: A little fewer than half say they see favorable news or movie coverage of AI, according to the Ipsos Consumer Tracker

  26.06.25
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  Consumers Survey

  Fewer Americans are cutting back on dining out

  Fewer Americans say they're cutting back on dining out, according to the Ipsos Consumer Tracker

  26.06.25
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  Society Survey

  Cityblock Health Dual Eligible Experience Survey

  A new survey by Cityblock Health and Ipsos sheds light on the existing healthcare landscape faced by the 13 million individuals dually eligible for Medicare and Medicaid.

  26.06.25
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  Consumers Survey

  More Americans say their employer aligns with their political beliefs

  More Americans now say their employer aligns with their personal political beliefs than last year, a 12-point jump to 61%, according to the Ipsos Consumer Tracker

  25.06.25
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  Polling Survey

  Getting value for their money is key for online shoppers

  About 7 in 10 surveyed consumers believe price to be the most important factor when buying products online, and about half say having quality for a low price is a main selling point, according to an Ipsos survey commissioned by Temu.

  25.06.25
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  Polling Survey

  Majority of small businesses wish they had additional help navigating employee benefits

  The quarterly Ipsos/MetLife/U.S. Chamber of Commerce Small Business Index in Q2 2025 is up from Q1 2025

  25.06.25