Affluent

Affluent American Consumers Feel Good About Their Finances—and Conflicted About The Future Of America

A deeper dive into Affluencers’ lives can provide insights that lead to effective messaging, compelling products and user experiences, partnerships that add value, and efficient media.

Affluent consumers are more likely than non-affluent consumers to own and/or plan to purchase Smart Home devices in the next three months. However the most influential consumers of Smart Home products are Affluencers.

The “Affluencer” is an ultra-influencer who has spending power, expertise, is an early adopter, and shares their discoveries with their network. And in no category is the Affluencer more relevant than technology.

Survey Spotlights “Affluencers” – The Powerful New Target Group that Drive Purchases Across Categories

In this infographic, we explore the relationship between Financial Advisors and America’s Affluent.

It’s said that home is where the heart is. This is certainly true of America’s Affluent population, whose second largest expenditure overall is related to home and garden.

As a marketer, you probably want to know that American Affluents outspend non-Affluent Americans by more than 2.5 times.

Are you a subscriber to the Ipsos Affluent Report? If so, then you’re eligible to attend our exclusive subscriber-only panel discussion detailing results from the latest wave of our study as it relates to Affluent Americans’ love affair with cars – particularly vehicles that offer luxury, high-performance, and technological advances.