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New Ipsos poll, on behalf of Golin, shows brand involvement in political, cultural
events is a deeply partisan issue

New Ipsos Brand Insights study uses commercial brand assessment tools to compare President Trump and former Vice President Joe Biden’s respective brands.

Germany, Canada, and New Zealand are most favorably impacted, while the United States, Brazil, and India are seen unfavorably.

Based on nations’ handling of health crises, most travelers are more comfortable traveling domestically as opposed to internationally over the next five years.

The appeal of investing in businesses from countries around the world has intensified over the past few years, with the top business hubs being North America and Europe. However, disruption caused by the COVID-19 pandemic may slow down the recent economic momentum.

Desire to travel has intensified over the past few years, and the top dream destinations are Italy, Canada, Australia, France and Switzerland; however, current risks associated with travel may impede on the ability of many to reach these destinations.

New PepsiCo Beverages North America-Ipsos poll shows that a brand's response to the pandemic will impact shopping intentions for more than half of Americans

Youtube kidfluencers are a major deciding factor in the next best children’s toy, especially if they have a cult following. Read more.

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

There’s more value stored in your brand’s corporate reputation than you may know.