Brand Image

Human Trust as a Growth Accelerator in the AI-Influenced Enterprise
Artificial Intelligence (AI) Event

Human Trust as a Growth Accelerator in the AI-Influenced Enterprise

Join us to hear findings from The Trust Advantage research exploring the widening "Trust Gap" and, more importantly, why trusted data is the only foundation for sustainable AI implementation.
[WEBINAR] Exploring Corporate Responsibility
Brand Awareness Event

[WEBINAR] Exploring Corporate Responsibility: A Path to Success

Join Ipsos’ Corporate Reputation experts for a complimentary webinar
lizzo
Brand Influencers Publication

Winning Influencer Marketing Strategies

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.
mall
Consumers Publication

Win the Brand Battle During the Holiday Shopping Wars

Discover five strategies to ensure your brand fits into consumers’ holiday stories.
Mind the gap: Why what a brand promises and what it delivers matter
Brand Image Publication

Mind the gap: Why what a brand promises and what it delivers matter

Learn more about the promise-experience gap, the benefits of aligning the two and the pitfalls of over-promising.
iab logo
Brand Image Publication

Ad Quality is Job #1

This article addresses a holistic approach to Viewability, Brand Safety & Fraud Prevention
Younger Americans interpret natural food labels differently
Food & Beverage Publication

Younger Americans interpret “natural” food labels differently

Whole30. Paleo. Clean eating. Americans are choosing diets that are as mindful about the wholesomeness of the foods as their number of calories.
Brand Image Survey

A Majority of Americans Say 'Office Design and Aesthetics' Influences Their Impression of a Company

Office Design Especially Important to Younger Adults (18-34), as is Office Location and Company Website
Advertising Publication

MAdTech: The Marketers’ View

Ipsos' Peter Minnium takes a look at how marketers and agencies are responding to this mad, mad, MAdTech world.
Consumer Behavior Publication

Brands Don't Buy Brands — People Do

Brands exist in a constantly changing world and, at the same time, human behavior is undergoing a revolution — which makes it challenging to manage a brand.
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