Brand Influencers

Listen in to our next Ipsos Global Influentials webinar to hear more about a new segmentation model that explains how today’s Influential consumers differ in their attitudes, risk appetite and investment patterns, and outlines how brands can engage each group more effectively.

Americans have a small, but growing, confidence that the average person can tell the difference between news and opinion content, and a continued high confidence (62%) that we can personally tell news from opinion, according to the Ipsos Consumer Tracker

When it comes to product reviews, people trust authenticity/transparency, track record, relatability and their deals/offers, according to the Ipsos Consumer Tracker

Youtube kidfluencers are a major deciding factor in the next best children’s toy, especially if they have a cult following. Read more.

Using Lizzo and Ariana Grande as case studies, we show how brands can leverage the reach and influence of established celebrities.

Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.

Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.

Join Ipsos at the 10th annual ANA Digital & Social Media Conference featuring top CMOs and key leaders covering important topics such as AI, influencer marketing, voice, social media, chatbots, content marketing, measurement, and more!

Discover why the Affluent millennial man represents a rich opportunity—albeit fascinating challenge—for grooming brands.