Brands

How can an advert perform well in one country, but prove significantly ineffective in another?

Ipsos is excited about speaking at the City Nation Place Global conference this fall – join us to hear strategic place brand insights to help you…

Join our upcoming webinar with Twitter’s Joe Rice to learn why brands need to bring together “solicited” and “unsolicited” insights to get a comprehensive picture of consumers. In the session hosted by Synthesio CMO Allen Bonde.

Humor in ads is great, but tone is critical! Revisit on demand our webinar exploring types of humor that resonates with a Gen Z audience.

Take a closer look at branding and communications from multiple cognitive lenses.

As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for...

Listen in for inspiring insights to think differently about brands, brand strategy and brand growth.

Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.

Ipsos is proud to partner with Effie. We are passionate about the interplay of Creativity and Effectiveness, and will be attending the 2022 Effie Awards which are recognized throughout the advertising industry as being the most focused on effectiveness.