Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.
Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.
Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.