Brands


Well Being Publication

Are you feeling included in beauty inclusivity?

Mallory Newell’s WTF Beauty article explores the topic of body image. Her beauty must-have products are Vitamin C serums and good sunscreen.
Brands Publication

What do boy bands have to do with beauty?

Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.
Brands Publication

A complicated portrait of beauty

Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.
Brands Survey

With sales mixed and disruption rampant, what is the future of beauty?

Ipsos report highlights themes of inclusion, underserved markets, and the influence of Asia
Brands Publication

Helping Brands Get to the Heart of Consumers Through Online Communities

In this podcast, we hear about the benefits of online communities and social listening.
Brands Publication

5 Factors of DTC Brand Success

The question is no longer what you are selling, but to whom.
Brands Publication

Selling Creative Research Short?

Discover why metrics that match objectives can deliver the true value from research, and help brands pursue bold creative that will drive long-term business outcomes.
Advertising Event

[Event] Entertainment Marketing Summit

Ipsos is delighted to be participating at Variety’s conference dedicated to the entertainment industry’s evolving brand and content strategies.
Social Media Publication

GenZ Social Engagement Best Practices

Hear innovative techniques that can help shed light on the true potential of social media for both brands and consumers.