Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
CMA/SIMA Annual Conference
Consumer Behavior Event

CMA/SIMA Annual Conference

Ipsos is delighted to be participating at the 2022 CMA|SIMA Conference
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Consumer Behavior Survey

U.S. consumer confidence remains at pre-Omicron levels

Majorities of American expect both inflation to rise and their income to remain the same in 2022
Humanizing Omnichannel | Ipsos
Consumers Publication

Up Close and Personal: Humanizing Omnichannel

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.
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Consumer Behavior Survey

U.S. consumer confidence holds stable after recent declines

Americans in a holding pattern as more is uncovered about the Omicron variant
Future of Insights | Ipsos
Insights Publication

Harnessing the Power of Data

We share perspectives exploring how organizations are evolving to harness the power of data and technology for better insights.
U.S. consumer confidence sees most recent gains reversed
Consumer Behavior Survey

U.S. consumer confidence sees most recent gains reversed

Investment sentiment down sharply following the discovery of the omicron variant
U.S. consumer confidence picking up
Consumer Behavior Survey

U.S. consumer confidence picking up

Despite rising inflation, 1 in 5 Americans report higher-than-usual spending or borrowing
U.S. consumer confidence up slightly this week
Consumer Behavior Survey

U.S. consumer confidence up slightly this week

Yet Americans remain less optimistic than they were before the pandemic
Climate Change
Climate change Survey

Fewer consumers say they have changed their behavior due to climate concern than did before the pandemic

In-home behaviors top list of climate-conscious actions taken more often: recycling/composting, saving energy, saving water and avoiding food waste.
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