Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
U.S. consumer confidence holds at pandemic average
Consumer Behavior Survey

U.S. consumer confidence holds at pandemic average

Support for lifting COVID-control restrictions now prevails across partisan lines
woman riding alone on subway with mask
COVID-19 Survey

Americans still aren’t comfortable riding with other people

People are getting more comfortable shopping and hanging out as the delta surge dissipates, but transit, ridesharing and planes still make them uncomfortable.
Women in Tech Roundtable: Innovation, Inclusion and Insights
Consumer Behavior Publication

Women in Tech Roundtable: Innovation, Inclusion and Insights

Listen in to hear strategic career and business insights shared by some of the most talented female leaders in media, marketing, and technology today.
U.S. consumer confidence at its lowest level in 8 months
Consumer Behavior Survey

U.S. consumer confidence at its lowest level in 8 months

All indices are significantly down from last week
U.S. consumer confidence: last week’s losses reversed
Consumer Behavior Survey

U.S. consumer confidence: last week’s losses reversed

Optimism around a quick post-pandemic economic recovery rebounds
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence weakening

Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence still stuck in place

Six in ten believe that businesses should be allowed to reopen even if the pandemic is still not fully contained
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence reaches fourth week of stability

Outlook remains weaker now than it was before the pandemic
Consumer Confidence
Consumer Behavior Survey

U.S. consumer confidence maintains stability

Just over half expect the economy to recover quickly post-COVID
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