Consumer Behavior

Revisit our recorded webinar to gain an understanding of the American COVID experience, where people are today, and how your brand can connect with and help them move forward.

Revisit our recorded webinar to learn how Ipsos is developing blueprints that show not only what consumers will do, but why they do it, and what they might do next, thus improving your innovation and communication strategies.

The Shoptalk conference is where thousands of retail changemakers come together every year to create the future of retail.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

The Trusted Brand winners for Home and Family products, as well as Health and Wellness brands

Ipsos is delighted to be participating at the 2022 CMA|SIMA Conference

Majorities of American expect both inflation to rise and their income to remain the same in 2022

Ipsos has identified six drivers of customer experience, only three of which relate to convenience. The other three are enjoyment, belonging, and status.

Americans in a holding pattern as more is uncovered about the Omicron variant