Consumer Behavior

ANA: Automation without alienation
AI Event

ANA: Automation without alienation

Join us for ANA’s one-day conference and hear from brand marketers who have harnessed the power of AI to drive efficiency and growth – all without sacrificing the human touch that drives consumer connection.
Consumer Behavior Survey

Ipsos Expands Behavioral Science Practice with New Hires

Namika Sagara and Colin Strong Bolster Ipsos’ Commitment to Advancing This Exciting Field of Market Research.
Big Data Publication

Big Data, Product Reviews and Behavioral Economics

Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?
Implicit Reaction Time Publication

Revealing Implicit Brand Drivers

Research has shown now that implicit perceptions can be very different from explicit perceptions and that both types can have an impact on behavior.
Brand Portfolio Publication

Using Visual Semiotics to Think Beyond Segmentation

Mapping the Needs and Expectations of Segments of Value to your Brand Portfolio
Customer Satisfaction Survey

Consumers Share Positive and Negative Experiences Equally

New Research Finds Good Experiences Are Shared Through Word of Mouth and Social Media as Frequently as the Bad
Consumer Behavior Publication

Breaking Up Is Hard To Do: Behavioral Economics and New Product Success

Our goal in this paper is to communicate the relevance of behavioral economics to new product adoption and the way we approach research to gauge interest in new products.
Consumer Behavior Publication

Framing With Competitive Context

Behavioral Economics (BE) is the application and study of psychological, social, cognitive and emotional factors on our decision making.
Consumer Behavior Publication

The Six Behavioral Science Principles that Make or Break Innovation in Technology, Durables, Services and Other Non-CPG Markets

Recently we published a paper examining the mechanisms at work as consumers evaluate concepts for consumer packaged goods (CPG).
Consumer Behavior Publication

Brand Equity, Behavioral Economics and Surveys

Download this paper to discover how to apply behavioral economics to brand equity and how surveys can be modified to more effectively capture brand equity.
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