Consumer Behavior

Image of a plate with steak and vegetables
Consumer Behavior Survey

Americans’ appetite for functional foods varies widely

Americans seek more foods and beverages that improve hydration, energy levels, focus/concentration, and provide longevity benefits, according to new data from the Ipsos Consumer Tracker
Consumer Behavior Publication

Path to Purchase

Understand the dynamics involved along people’s journey, in order to optimize brand’s touchpoints strategy: what media for what function and when.
Trends & Prospective Publication

Getting More Mileage With Auto Marketing

Let's face it: our screens have truly become part of our lives, even when shopping for a new vehicle.
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