Consumers


Consumers Publication

How driving technologies are transforming the automotive industry

Revisit our recorded webinar to hear Ipsos analysis regarding which features are desired, and which don’t pique new car buyer’s interest.
Consumers Publication

Live demo: Discover dynamic, predictive measures with Ipsos.Digital

Watch our live demo of IpsosDigital – a DIY or expert-assisted flexible, end-to-end framework that offers total understanding by leveraging customer-defined context, validated methodologies, and custom questionnaire templates.
Consumers Publication

Four Ways Demand Spaces Can Ignite Brand Growth

Hear our experts demonstrate Demand Space, our approach that combines people, needs, and context into one segmentation for a more wholesome understanding of your consumers.
Consumers Publication

Powerful pack testing, made simple

Revisit our on demand demonstration of FastPack, Ipsos’ approach for rapid and reliable packaging evaluation.
Consumers Publication

Raising the Bar: Unlocking Alcohol Consumption Signals

Listen in as we share insights into behavior changes reshaping the future of alcohol consumption in America.
Consumers Survey

Americans are satisfied with their lives – except for their salaries

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Publication

We need to talk about generations - Understanding generations

Explore our deep dive into generational and demographic analysis. Our experts unpack why current received wisdom around different generations can be misleading.
Consumers Survey

Americans are noticing shrinkflation, and they’re not happy

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
Consumers Publication

Insights for activating the purchasing journey

Revisit our recorded webinar to hear insights and techniques for researching, developing, and implementing a human-first, science-based strategy for activating the purchasing journey.