Consumers

Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.

Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.

Read insights that confirm that investing in EV infrastructure would encourage more people to go electric.

During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

The countdown to the holidays is officially here!

Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.

Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.

All three sub-indices are stable as sentiment remains muted among the world’s most advanced economies