Consumers


Retail Publication

Where brands and retailers should place their bets this holiday shopping season

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.
Customer Experience Publication

Five ways to defend the customer during economic uncertainty

Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
Consumers Webinar

[WEBINAR] Bikes, Trains & Automobiles…What is the new normal in consumer mobility?

Join us for a complimentary webinar as Ipsos’ automotive sector experts, Mike VanNieuwkuyk, John Kiser, and Chance Parker, share the latest research from our 2022 Mobility Navigator program focused on Shared Mobility.
Consumers Publication

The Courage to Grow: Learnings & Playbook for how to grow in inflationary times

Ipsos offers recent insights, tips and solutions playbook for how to drive growth in inflationary times.
Customer Experience Publication

Whether dining out or dining at home, here’s what people want

As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.
Coronavirus Survey

Americans are still putting off healthcare procedures

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
Consumers Survey

Global consumer confidence remains muted

Expectations Index continues its decline as sentiment remains low among the world’s most advanced economies.
COVID-19 Survey

COVID travel concerns haven’t left us

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
Consumers Publication

We’re more than our senses

Ipsos' product testing-centered framework provides an understanding, and utilization of, product testing processes and results to guide brands along the journey to success.