Consumers

During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.

New Ipsos research conducted by Ipsos.digital and Synthesio looks at this year’s holiday shopping trends, spending habits, and gift wish lists.

The countdown to the holidays is officially here!

Revisit our on demand webinar exploring the immense importance of Affluent Americans to alcoholic beverage marketers and the industries that support them.

Auto dealers face a complicated task – and partisan divide – in explaining new electric vehicle incentives from the Inflation Reduction Act. Here’s how they can address the challenge.

All three sub-indices are stable as sentiment remains muted among the world’s most advanced economies

Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.

Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.

Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.