Consumers

Exploring socially conscious purchasing and investing in the U.S.

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre

While social intelligence is a growing space, there are still plenty of misconceptions about what it is and how it works.

Capitalizing on Convergent Commerce to Reach Consumers in their Blended Online and Offline Shopping Worlds

In five infographics, we break down how inflation, the invasion of Ukraine, layoffs, and the pandemic, have people around the world feeling anxious going into the end-of-year shopping season.

Revisit our on demand webinar featuring new insights from our Mobility Navigator research, with a focus on shared mobility.

Research shows that consumers direct their spending in predictable ways that brands can leverage to drive relevance—nostalgia, variety seeking, brand “favorite” status, positioning as a necessity, etc.

Read insights that confirm that investing in EV infrastructure would encourage more people to go electric.

During the past decade, there has been an increased interest in the industry on measuring emotion and its effects on behavior; and consumer researchers could benefit from a comprehensive approach and framework around the emotional experience.