Consumers

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More
Consumers Events replay

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

Listen in as Ipsos experts take you through a new life stage model for understanding the consumer journey.
Here’s what it takes to attract early adopters in 2022
Innovation Publication

Here’s what it takes to attract early adopters in 2022

Early Adopters are key for businesses offering innovative production, especially amid record inflation.
Data Dive: Here’s how people are feeling about inflation around the world
Consumers Survey

Here’s how people are feeling about inflation around the world

What Ipsos’ recent global polling reveals about how worried consumers are about rising prices, their country’s economy and if they expect relief anytime soon.
Why are consumers still leery of autonomous driving technology?
Consumers Publication

Why are consumers still leery of autonomous driving technology?

Regardless of age, the industry is facing meaningful obstacles to the adoption of autonomous technology. Learn more about how to address misconceptions.
How is inflation affecting private label?
Innovation Publication

How is inflation affecting private label? It's complicated.

Discover why private label brands need to show consumers they are more than just cheaper options, but real brands that deliver on their personal needs.

Global consumer confidence continues its descent in August
Consumers Survey

Global consumer confidence continues its descent in August

All sub-indices decline as sentiment remains low among world’s largest advanced economies
Inflation Nation: How Americans are Copying One Year Later
Consumers Publication

Inflation Nation: How Americans are Coping One Year Later

How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
Features and technology driving interest in new automobiles
Consumers Publication

Features and technology driving interest in new automobiles

Revisit our recorded webinar to hear new research insights from our Mobility Navigator syndicated program focused on Autonomous Driving Tech.
Four ways to future-proof your brand during inflation
Consumers Publication

Four ways to future-proof your brand during inflation

We already said marketing investments are the way to go. Here’s four we recommend.
Three guiding principles to help your business navigate inflationary times
Consumers Publication

Three guiding principles to help your business navigate inflationary times

As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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