Consumers

Take a look at our detailed series exploring the segmented landscape of engagement, challenges and opportunities.

Many brands are struggling to keep customers loyal in a high-cost era. Here’s how younger and older consumers differ on price hikes.

Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.

Inflation, the environment, Covid-19 and the war in Ukraine are all forces brands and retailers must consider ahead of Black Friday and Christmas shopping.

Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.

Join us for a complimentary webinar as Ipsos’ automotive sector experts, Mike VanNieuwkuyk, John Kiser, and Chance Parker, share the latest research from our 2022 Mobility Navigator program focused on Shared Mobility.

Ipsos offers recent insights, tips and solutions playbook for how to drive growth in inflationary times.

As dining priorities continue to shift, grocery and restaurant brands must better understand what consumers are looking for in their dining experiences today.

In less than five minutes of reading time, we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.