Consumers

While seemingly counterintuitive, it is not by cost-cutting or raising prices, but rather by investing in marketing that enhances brand and customer experience.

Timely insights to help brands future-proof their growth during inflationary times.

Shoptalk Fall Meetup is a one-of-a-kind, online meetings and collaboration event that brings a large group within the retail industry together for double opt-in meetings and small group discussions.

Here's how to find Ipsos' latest polling and insights.

A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.

Referencing Ipsos’ syndicated MS Therapy Monitor data, we explore the impact of the anti-CD20s since their availability – specifically, where they are being used, how they are being used, and neurologists’ perceptions of them.

Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.