Consumers

A very effective approach to dealing with inherent uncertainty is scenario-based competitive gaming, especially when it is powered by dedicated supporting research. Here’s why.

Referencing Ipsos’ syndicated MS Therapy Monitor data, we explore the impact of the anti-CD20s since their availability – specifically, where they are being used, how they are being used, and neurologists’ perceptions of them.

Impulse purchase behavior has been turned upside down, but there are still ways brands can take advantage of this key opportunity.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

New polling by Ipsos across 28 countries finds that in many markets the public expect recent cost of living pressures to continue.

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

With the rules of Web 3 still on the cusp of creation, brand leaders have the opportunity to empower digital ownership and inclusivity for women.

Take a closer look at branding and communications from multiple cognitive lenses.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.