Consumers

Insights from social data reveal how the internet really feels about the explosion of celebrity-owned brands.

With the rules of Web 3 still on the cusp of creation, brand leaders have the opportunity to empower digital ownership and inclusivity for women.

Take a closer look at branding and communications from multiple cognitive lenses.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.

Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.

Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.

Integrating retail into consumers’ everyday lives

Expectations and investment sentiment continues to decline