Consumers

Revisit our on demand webinar to hear more about today’s new luxury consumer and what's driving industry change.

Join us for a complimentary webinar as we reveal the interest for EVs, their advantages and drawbacks plus highlight trended insights on how these have changed over the last several years for the U.S. versus other key global regions.

Every year, brands spend over $560 billion (and counting) to convince us to buy their products. Yet, as consumers we have become insensitive to most advertising.

Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.

Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.

Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Expectations Index drops significantly in Germany and Italy

Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.