Consumers

Revisit our on demand webinar exploring CX measurement strategies designed to optimize a true omnichannel customer understanding.

Consumers have faced one challenge after another: a pandemic, a blurring of at-home and in-office work environments, supply chain challenges, and now inflation at a 40-year high.

Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.

Integrating retail into consumers’ everyday lives

Expectations and investment sentiment continues to decline

Inflation is a recurring theme in the articles featured this month. Other topics include the future of food, the role of cycling and AI-enabled Consumer Intelligence and tech-enabled product innovations.

Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.

Connected CPG is tech-enabled CPG innovations with enhanced experience or business models, that aim to create a deeper connection with consumers.

Data hybridization brings together structured and unstructured data to help brands gain market advantage.