Consumers


Consumers Publication

How will the hybridization of grocery shopping evolve?

To Nichele Lindstrom, vice president of e-commerce at Amazon-owned Whole Foods Market, the pandemic ‘changed everything.’ Ipsos interviews her about how online and in-store shopping offers flexibility that is an ‘and,’ rather than an ‘or.’
Consumers Publication

What’s keeping us from making our food supply chain better?

How will the supply chain evolve to address the tensions between our ‘on-demand’ economy and conflicting desire for sustainability, for locally-pro¬duced, but also cheap and accessible food? Ipsos interviews Marina Mayer, editor-in-chief of both Food Logistics and Supply & Demand Chain Executive magazines, on where she thinks the supply chain is headed.
Consumers Publication

How will delivery drive food convenience in the future?

Restaurant chains to grocers are investing in delivery-only ghost kitchens and other technology to make getting food even more convenient. Ipsos interviews Wendy’s Chief Information Officer Kevin Vasconi on what that means for the future of restaurants
Consumers Publication

Will we grow food in the future?

Ipsos interviews J. Casey Lippmeier, vice president of innovation at synthetic biology company Conagen, on ways to create food ingredients beyond those that already exist in nature for innovation, sustainability and more
Consumers Publication

One month ahead, are people ready for Christmas yet?

It's the official countdown to Christmas... take a look at our latest research exploring holiday shopping trends and consumer wish lists.
Consumers Publication

Social Listening 101: How to understand consumers

We share everything you need to know to get started with social listening: what it is, what you can expect from social listening software, and how you can use it to achieve your business goals.
Consumers Publication

Cancer & Cardiovascular Disease: Lessons from COVID

Cancer and cardiovascular (CV) disease kill more people every year than any other illness, including COVID-19.
Consumers Publication

Food Channel Blurring is Today’s New Omnichannel

Discover insights to drive innovation given major behavioral changes in how we obtain, prepare and consume food.
Consumers Publication

How can high-end brands redefine luxury shopping for the digital age?

Nearly a quarter of luxury shoppers prefer to shop online versus in-store, and nearly 4-in-10 prefer both online and in-store equally.