Consumers

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More
Consumers Webinar

[WEBINAR] The Modern Twenty-Something: How Gen Z Thinks About Money, Milestones, and More

Join us as Ipsos experts take you through a new life stage model for understanding the consumer journey.
First Impressions Matter
Consumers Publication

First Impressions Matter

Understanding the power of spontaneous reactions to develop stronger innovations
2020 Was a Big Year for Online Sales – But at What Cost?
Consumers Publication

2020 Was a Big Year for Online Sales – But at What Cost?

Something is missing from the online buying experience. Here’s what brick-and-mortar stores can learn from unhappy shoppers.
mobile phone
Consumers Survey

New survey explores key benefits of zero-rating

Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
Here’s what it’ll take to get Americans back into crowded businesses
Coronavirus Publication

Here’s what it’ll take to get Americans back into crowded businesses

Many people – especially the wealthiest Americans – want a vaccine before they go out and enjoy restaurants, entertainment and more.
vaccine
Healthcare Survey

Americans are optimistic that the COVID-19 vaccine will be effective in combatting the pandemic

New Welltok/Ipsos Poll finds that despite widespread concerns over potential side effects, seven in ten say they plan to get vaccinated for COVID-19 once it is available
credit card
Consumers Survey

Majority say credit card rewards are very important, and drive their card usage

New GigaPoints/Ipsos poll finds that credit card rewards/points play a major role in deciding to go with a particular credit card company for many Americans
Woman wearing face mask at the beach | consumers' priorities | Ipsos
Consumers Publication

Shifting context, shifting priorities

Time for a strategic reset?
[WEBINAR] DIY Research: Everybody's Doing It. Are you?
Consumers Event

[WEBINAR] DIY Research: Everybody's Doing It. Are you?

Join us for a complimentary webinar to learn how our quick-turn, cost-effective ad-hoc solution, FastFacts, can help you achieve your research needs.
Developments and dynamics of a COVID-19 vaccine | Ipsos
Consumers Publication

Great expectations: Developments and dynamics of a COVID-19 vaccine

The success of a COVID-19 vaccine is one of the biggest challenges we face globally. This paper explores the opportunities and obstacles that lie ahead.
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