Consumers

While the business climate shows improvement, small business owners are girding their operations for another potential coronavirus surge.

Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.

How confident are you that your ecommerce experience is meeting current day pandemic demands?

As the COVID-19 pandemic has accelerated the macro-trend of comfort casual apparel, brands and retailers face a strategic dilemma.

As Affluent Americans will be the first to be passing through terminal gates, Ipsos shares data and tips that can be used as marketing engagement opportunities by those in the hospitality sector.

After our recent surge in COVID-19 cases, consumers are wary of activities and spending, but the American consumer is resilient and adapting as we wrap up summer 2020. We

At Ipsos, we partner with leading academics around the world to blend neuroscience and psychological methods to create a total understanding of how consumers experience the world and make decisions.

It may be natural to think premium brands do badly during a downturn, but premium brands viewed as affordable indulgences can do better in a recession.

Virtual care has gained increased importance during coronavirus, but will this bring about a permanent shift in remote healthcare?