Marketing

Discover tips for holistically optimizing your marketing investments by overcoming the challenges of limited data sharing.

Ipsos have successfully addressed one of the largest marketing measurement challenges in the industry with the launch of version 2.0 of the Activate Unified Marketing Planning Platform, a marketing attribution, optimization and simulation solution.

More and more Americans are bringing artificial intelligence into their daily lives.

Advertisers must take note of how their work enriches their audience’s daily life, not simply whether an ad drives conversion.

Join Ipsos at the 2019 ANA Data & Measurement Conference presented by Google, for insights and best practices for managing data, cross-platform measurement and attribution, AI, predictive analytics, neuroscience marketing, and much more.

Join Ipsos’ Surya Pandruvada (April 17 @3:45pm) at this year’s DTC National pharmaceutical marketing conference to learn more about “The Next Generation of Predictive Analytics.”

With the rise of consumer-centric marketing, the opportunities to leverage unaided conversations already happening across social media go well beyond the basic monitoring of early days.

Ipsos is delighted to be participating at Variety’s conference dedicated to the entertainment industry’s evolving brand and content strategies.

Today, party affiliation is no longer an optional extra to understand a brand’s strengths and weaknesses; it is necessary.