Media


Marketing Publication

It’s Time for a Media and Data “Bill of Rights”

Revisit our webinar discussion exploring the critical aspects of data ownership and how marketers can improve their media investments.

Media Publication

Three keys to unlock brand success: shaping EXPECTATIONS, integrating CONTEXT, acting with EMPATHY

Brands are no longer in control. In a dynamic world, people are. Brands can make powerful connections and bring more to their lives by actively shaping their expectations.
Advertising Publication

Ipsos Creative Excellence Awards: Super Bowl LVII

Listen in as our experts provide a more robust and nuanced picture of Super Bowl advertising success.
Consumers Publication

The Directory

The full collection of white papers, reports, and podcasts from the Ipsos Knowledge Centre

Media Event

ARF: Media Insights & Challenges

Join Ipsos’ Jamie Stenziano who will take part in an ARF Media Research Council update sharing new, research-based insights on the constantly changing media landscape.
Media Event

The Media Insights & Engagement Conference

The Media Insights & Engagement Conference unites the industry to navigate content and explore new opportunities with insights-rich decision making. That’s why Ipsos is proud to be a sponsor of this year’s conference!
Advertising Survey

The heart, brain, and body of marketing: Researchers at Ipsos and Temple University leverage cutting-edge research for advertising and media understanding

A partnership between Ipsos and Temple’s Center for Applied Research in Decision Making explores what physiological reactions reveal about how people experience advertisements and media.

Media Publication

Fashion Weeks: Has K-Pop stolen the shows?

Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
Media Publication

Gen Z and the Metaverse

Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.