Media

Join us to hear findings from our latest Ipsos Affluent Barometer research on the state of the evolving relationship Affluents have with video and audio streaming media.

Creativity is often celebrated as the fuel of effective advertising, but it has a problem.

With recent record-high temperatures in Europe in mind, Ben Page introduces this month’s edition with reflections on whether the more urgent threat of inflation threatens to overshadow the global public’s concern about climate change. And more.

As the nation’s population continues to diversify, businesses must not only meet Americans’ needs as consumers, but address their demand for...

In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.

Ipsos is delighted to be a sponsor of POWER SHIFTS IN MEDIA.

ANA’s Global Day of Learning: Media will be available to anyone in the marketing industry who registers through the centralized website. The sessions will remain online for a full 24-hours on April 19th.

Discover creative levers that deliver in-market effects and provides guidance on when creative testing is most valuable.

Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI