Humans are natural storytellers. When we encounter something new and unsettling, our instinct is to reach into the past and pull out a narrative that makes it feel familiar. It is how we make sense of the world. It is also how we mislead ourselves.
The Experience Perspective is an Ipsos podcast and LinkedIn Live series covering everything from Customer and Employee Experience to Channel Performance.
New global research from Ipsos and IWSR in collaboration with AB InBev highlights how moderation, social connection and premium experiences are reshaping alcohol consumption—while the category remains resilient.
Conducted monthly in 30 countries among around 20,000 adults for over a decade, the Ipsos What Worries the World study offers an exceptional snapshot of world opinion on pressing global issues.
In an era where artificial intelligence (AI) and tech giants dominate discussions, the Cannes Lions 2026 International Festival of Creativity reveals a paradoxical truth: it is humanity, not technology, that emerges as the most powerful lever for brands, writes Arnaud Debia.
Are we ready for AI to take the wheel? Mike VanNieuwkuyk explores global consumer perceptions of AI in automobiles, self-driving car trust, and the 2026 Ipsos Global Mobility Report.
