Consumers have never had as many ways to engage with music as they have today. Yet with many services being based on free, ad-supported models it is fair to argue that the value of music itself as a commodity is rapidly declining in the eye of the consumers.
Social Intelligence delivers insights that drive strategic decisions and performance, from consumer expression and behaviours found in social media, search and other online data.
Early in June, Ipsos presented at a seminar in Paris looking ahead to the forthcoming elections in the United States and France. The event, hosted by the US Embassy, saw Brice Teinturier (Ipsos Public Affairs, France) and Clifford Young (Ipsos Public Affairs, USA) describe the prevailing mood in their respective countries and what this means for the political scene.
A week after the Democratic National Convention – with a good amount of drama in the interim days – finds Clinton leading Trump by four points among Likely Voters, a one-point drop from last week. We’re likely to see Clinton’s “convention bump” recede a bit in the coming days, although the internal wrangling going on within the Republican Party could mean her bump sustains longer than normal.
The UK’s vote to leave the EU was a shock across the continent and beyond, and this survey shows it’s still something that many are coming to terms with. But there is not wholesale panic – in fact fears of a “domino effect” seem to be receding.
As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing. “The people born in 1990s are now buying cars!”
Sponsors join athletes aiming for the podium. The bar was set on August 12, 2012 – and it was set high. The numbers were: 3.6 Billion, 100,000, 500 and 220.
The Perils and Possibilities: Growing Up Online poll took place among 18 year olds with internet access in 25 countries around the world. This UNICEF / Ipsos study shares insights on teenagers’ behaviour and expectations from the online world they grew up with.
Not to be outdone by the Super Bowl held every winter in the USA, the UK has its own annual advertising event - or is it an advertising season? The Daily Telegraph has called it an “arms race.” Shortly before the holidays the buzz begins as advertisers, primarily large retailers, seed their annual holiday creative online.
Communities enable collaborative environments for brands to interact with people in real-time. They help you build insights, drive innovation and gain influence by accessing on-tap audiences eager to provide input that will have an impact.
