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Global Opinion Polls

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  • Economic Pulse Publication

    Brazil Pulse - The Disapproval For Acting President Michel Temer Grows - July 2016

    Temer's administration is regarded as bad or very bad for 48% of the population - worsening 5% vis-à-vis the month of June. Other evaluation indicators show significant deterioration.
    As Dilma’s trial by the Senate approaches, the disapproval for acting President Michel Temer grows. Dilma’s approval grows for the fourth consecutive month.
    Consumer confidence index drops 2 points, putting an end to three months of gradual increase. It is the first drop of the index for Temer’s administration. There is a growing sense of concern about the Brazilian future.
  • Election Survey

    Ipsos Pre-Election Forecasting On The Mark Nationally

    Ipsos in South Africa again delivered a very close forecast on the final local election results. At its latest release of its poll findings (released Monday 1 August), Ipsos suggested that the ANC would garner 54% of the votes, the DA 26% and the EFF 8%.
  • Sports Survey

    What Do Americans Think About the Upcoming 2016 Summer Olympics?

    Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.
  • Audience Measurement Publication

    Cracking Social: How To Connect Meaningfully With Audiences on Social Media

    It is clear, that when it comes to connecting meaningfully with audiences on social media, there is still a lot to learn. At Ipsos we’ve been exploring how brands can maximise their impact in this space. Our starting point was in depth examination of the people who are getting it right in order to identify what we can learn from them.
  • Marketing Publication

    It’s a Mad, Mad, MAdTech World

    As the lines between media, advertising and technology blur, marketers, content creators and consumers are changing.
  • Preference Center

    Manage your communication preferences from Ipsos

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  • Economic Pulse Publication

    The Economic Pulse of the World - July 2016

    Last month Great Britain voted in a national referendum to leave the European Union. While the true impact of “Brexit” is not yet known, the global economic assessment average is up two points this month, with four in 10 (40%) global citizens rating their national economies as “good”. Except for Great Britain (37%, -11 pts.), most of the European countries are in the positive territory this month, most notably Sweden (74%, +9 pts.), Poland (38%, +7 pts.) and Belgium (33%, +6 pts.).
  • Election Survey

    2016 US Elections - Clinton Leads Trump by 5 Points (July 29)

    Among Likely Voters, Clinton now leads Trump by 5 points (40% vs 35%) on the last Ipsos/Reuters Poll.
  • Gaming Survey

    Is Pokémon GO Just What Retailers Need?

    It’s the latest craze that has swept the nation since its launch last Thursday 14th July. Reports from SimilarWeb in the US already suggest that it’s overtaken Twitter in terms of daily active users, with the number engaged on the app reaching 5.92% of the US Android population. So what does this mean for the UK? And how can one phone app benefit retailers in the wake of Brexit?
  • Housing Publication

    Homes With Access Features Have Wide Appeal Among The Public

    Meeting the housing needs of disabled people and an increasingly ageing society is increasingly acknowledged by government to be of strategic importance. An estimated 20% of the adult population in Britain are disabled while around one in ten provide long-term care for someone that either lives with them or somewhere else.
  • Holidays Survey

    Summer Holidays of the Europeans and Americans

    What motivates people to go on holiday? When to go, and where? Focusing on people from mainland Europe, the US and Brazil, a number of trends emerge in the 2016 Ipsos/Europ Assistance Barometer.
  • Consumers Publication

    Consumer & Retail Audit

    Our consumer and retail audit services are twofold, covering both syndicated consumer & retail panels and customised continuous retail audit projects.