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Diamonds Are No Longer Forever - Putting Emotion to Work for your Brands
The Diamond Producers Association recently released a new set of ads. They reintroduce the idea of diamonds to the relationships and aspirations of Millennials. This is a group for whom “forever” is a meaningless concept along with tradition, eternity and commitment. Their focus is the journey, not the destination.
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China Pulse - September 2016
China’s economy showed moderate but steady growth with a year-on-year GDP increase of 6.7 percent at comparable prices in Q2 2016.
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Device Agnostic
A growing number of respondents attempt to take surveys using a mobile device (smartphones, tablets and laptop).
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Ipsos Update - August 2016
This is the August edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Vietnam’s Meat Market: Mind the Gap!
As the world’s 14th most populated country, Vietnam and its 94 million people are increasing their livestock consumption as they experience higher income and population growth. Despite the relatively stable growing trend of livestock production over the past few years, meat output has not managed to keep up with the current consumption demand.
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Affluent Africans Working On a Sustainable Growth Plan for Africa
Key findings of the 4th bi-annual release of the Ipsos Affluent Survey Africa 2016. Social responsibility and being environmentally friendly are top-priorities, African Millennials are breaking economic barriers, Media and personal/wearable technology are vital to the African Affluent.
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Doing The Right Thing: A Checklist for Successful Corporate Sustainability Programmes
Corporations have a great ability to ‘do good’ in the world – even more so than governments, given the wealth of resources and freedom they have to innovate outside of bureaucratic structures. Some would argue that, beyond an ability to do good, corporations have a responsibility to do good.
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2016 US Elections - Clinton Still Leads After the Democratic Convention (August 4)
A week after the Democratic National Convention – with a good amount of drama in the interim days – finds Clinton leading Trump by four points among Likely Voters, a one-point drop from last week. We’re likely to see Clinton’s “convention bump” recede a bit in the coming days, although the internal wrangling going on within the Republican Party could mean her bump sustains longer than normal.
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Ipsos Update - July 2016
This is the July edition of Ipsos Update, a selection of research and thinking from Ipsos teams around the world.
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Brazil Pulse - Michel Temer’s Administration Is Evaluated As Bad - June 2016
Temer’s administration is evaluated as bad/very bad by 43% of the population. Currently there are still doubts regarding the efficiency of his Government for these first months.
Michel Temer sees his disapproval gradually increase in classes C, D and E, while his approval grows in classes AB. Economic and social agendas are decisive in this scenario.
Consumer Confidence Index grows 4 points and seems to confirm gradual growing tendency. Classes AB and the Southeast region presented higher growth during the month of June.