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The Rise of Ad Blocking
Ad blockers have become an increasing worry for online publishers with their ease of access and growth in popularity. The discussion around how best to deal with the challenges publishers face remains an ongoing one. But what is it about online advertising in the first place that makes people want to take active steps to avoid it?
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Consumer Book of Pakistan 2014-15
As one of the least documented economies in the world, but with a population of 180 million across 500 cities and 45,000 villages, the Consumers Book of Pakistan realises the need for authentic data for such a big and diverse market.
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Curate Or Be Curated - Insights In An Uber World
The world has changed.
The world’s largest taxi company owns NO vehicles.
The world’s most popular media owner, creates NO content.
The world’s most valuable retailer, has NO inventory.
The world’s largest accommodation provider, owns NO real estate. -
The Future of TV
A master of reinvention, TV has consistently changed over time to embrace new technology and meet the evolving needs of audiences and consumers.
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The Importance of Mystery Shopping in an Omni-Channel Retail World
The concept of omni-channel retailing is changing the way brands interact with customers in fundamental, transformative ways.
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Technology Tracker Q1 2016
7 out of 10 Britons use their Smartphone to access the Internet. Android and iPhone ownership is on par this quarter and the top three activities on a smartphone remain reading e-mails, visiting social networks and browsing the internet.
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[EVENT] The Ad Guide – Financial Services
Despite the recent downturn, HK remains a major Financial Services hub.
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[EVENT] The Ad Guide – Quick Service Restaurants
Breakfast Event: With Hong Kong’s recent economic downturn and decline in tourism, Quick Service Restaurants face even more of a challenge in winning new customers and retaining loyal ones.
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[EVENT] At the Middle East Social Media Festival in Beirut
Ipsos took part in the Middle East Social Media Festival which was organized by Right Services and Saint Joseph University (USJ), in Beirut, Lebanon on the 19th and 20th of May.
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Branded Content - Optimising For Brand Impact From Development To Measurement
Content is king, or is it context? One thing for sure is the framework for successful branded content is resonance for people with the Content, Platform and Brand.