Artificial Intelligence (AI)

Ipsos launches Synthesio GEO a breakthrough product offering centered around brand intelligence that enables leaders to uncover how LLMs portray their brands and categories, benchmark against competitors, and take action to shape their presence in the era of generative AI.

A monthly dispatch of Ipsos’ best insights on the U.S., tailored for the world

Five steps to scale social creative impact, not just volume.

Harness the power of social media and reviews to help improve your Customer Experience (CX).

Navigating the complex realm of statistical utility for synthetic boosts.

We have launched the fourth edition of our Ipsos study, Global Voices of Experience 2026 which analyses the opinions of CX and EX professionals around the world. This study diagnoses the current state of experience management, identifies priorities and critical challenges, and forecasts future directions, including the evolving role of AI.

Valentine’s Day, Misfits, Culture… Ipsos Update explores the latest research and thinking on key topics from Ipsos teams around the world.

Ipsos unveils myBVC AI, a generative AI assistant that promises to redefine real-time brand equity access.

Stop selling. Start storytelling.