Consumer Behaviour

How to seduce the intuitive mind of consumers with your brands and innovations.

Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.

In this changing world, retailers need to adapt to remain relevant and competitive.

Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.

Join our webinar and learn how to seduce the intuitive mind of your consumer with your brand and innovations.

On a scale of 1 to 10, how would you evaluate your ability to make winning bets on your consumer’s interests and behaviours?

In this new white paper, we encourage marketers to design new and effective sales strategies that are not focused on price. Instead, behavioural science concepts can be used to “nudge” consumers at the point of sale.

September 25 - While understanding consumer decision making is often a key goal in market research studies, this effort can be complicated by various factors including the influence of third parties.

On september 19, join us for a complimentary webinar exploring the basics of creating distinct brands.