Consumer Behaviour


Consumer Behaviour Publication

Fashion, an ethical turning point?

Consumer views on the second-hand market and sustainability in the fashion industry.

Impact of Coronavirus to new car purchase in China

Ipsos in China has conducted a short online survey to understand the impact of Chinese consumer’s purchase intention of new cars under the impact of Covid-19.
Sustainability Webinar

[WEBINAR] Sustainability currency: Measuring receptitivy

With 85% of S&P 500 companies now disclosing their ESG status, most corporations know they need to focus on ways to operate in a more sustainable manner, whether it be reducing their carbon footprint or overhauling their entire supply chain.
Sustainability Webinar

Sustainability & eCommerce: Will consumers pay more? [Webinar recording]

View our on demand webinar to learn whether shoppers are willing to pay more for your sustainable products.
Sustainability Webinar

Sustainability redefined: What we know [Webinar recording]

View our on demand webinar to hear insights from recently fielded survey questions to gauge possible behaviour changes related to sustainability after coronovirus, in order to provide a definitive POV on the consumer/citizen paradigm.
Brands Webinar

[WEBINAR] Stop Scraping, Start Digging 2020

How to seduce the intuitive mind of consumers with your brands and innovations.
Customers Publication

Creating a community hub in-store to drive traffic

Brick-and-mortar stores with creative and innovative ideas are succeeding at driving traffic. We share case studies.
Shopper Publication

The evolution of shopper behaviour in 2020

In this changing world, retailers need to adapt to remain relevant and competitive.

Saving the planet starts at home

Global Ipsos' survey for the World Economic Forum finds two out of three adults saying they have modified their behavior out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.