Consumer Behaviour

On March 22, join Ipsos to learn how changes in technology and consumer behavior are affecting the global auto industry.

On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.

Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.

All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.

Nine in ten Canadians (93%) say they tend to buy from companies they trust more.

Revealing the truth of transmission efficiency through the eye tracking techniques.

Welcome to the December edition of Ipsos Update, our monthly selection of research and thinking from Ipsos’ teams around the world.

Want to know the investing behaviour of Europe’s top 13% of income earners?

Research into European millennials’ payments behaviour as part of our ongoing commitment to both inform and shape the discussion about the future of payment systems.