Consumer Behaviour


[WEBINAR] Because Customers Can Be ‘Irrational’: Incorporating Behavioural Science

At Ipsos, we not only have seasoned experts, but we have a history of helping clients to achieve truly meaningful results. On April 27, join us for complimentary webinar with answers to these questions, and yours!
Holidays Publication

Outbound Travel From Russia

Overall number of outbound tourists in Russia decreased almost twice within past three years. But improvement in ecomical indicators gives hope to see revival of outbound tourism in 2017.

[EVENT] Insights and Observations of Consumer Behaviour in a Variety of Retail Sectors

The presentation "Insights and observations of consumer behaviour in a variety of retail sectors"
Social Media Event

[WEBINAR] What Can Social Media Tell Us About the Future of the Auto Industry?

On March 22, join Ipsos to learn how changes in technology and consumer behavior are affecting the global auto industry.

[EVENT] The Quirk’s Event: Moving Beyond Talk

On March 22nd (in Room 2), join Ipsos’ Namika Sagara and Gen Re’s VP of Market Research, Marcy Updike, for an inspirational case study illustrating How One Company Put Behavioral Economics To Work.

Ipsos Public Affairs Launches in Singapore and Malaysia

Ipsos, a leading global market research company is continuing to bolster its capabilities in the APAC region, with the launch of Ipsos Public Affairs in Singapore and Malaysia. A boost to the market research giant’s regional capabilities after Australia and India.
Loyalty Publication

Winning Hearts & Minds - Loyalty in Action

All too often, clients tell us that they have “no problems” with customer loyalty simply because ongoing customer satisfaction surveys tell them their customers are “satisfied". However, we’ve learned from our experience that mere “satisfaction” cannot be equated with true loyalty.
Brands Publication

Reader’s Digest Most Trusted Brands in Canada Revealed for 2017

Nine in ten Canadians (93%) say they tend to buy from companies they trust more.
Eye Tracking Publication

Focusing on the Sight of Television Advertising

Revealing the truth of transmission efficiency through the eye tracking techniques.