Consumers

Hear why focusing merely on brand purpose is no longer relevant for consumers, and that the roles of corporates and brands are evolving in the eyes of consumers.

Brands have a role to play in our society and culture, beyond economic prosperity and maximising shareholder value.

More countries saw gains than incurred losses in the past month, but consumer confidence remains below pre-pandemic levels almost everywhere.

How to make the future manageable.

Expectations are up significantly in nearly half of the 24 countries surveyed

Ipsos.Digital offers an agile market research solution with Ipsos’ trusted quality and innovation.

In a COVID-19 world, companies that can balance sustainability, hygiene and value will build long-term reputational equity and greater chance of success.

Globally, consumer expectations are picking up, but job confidence stagnates.

Shared values shape individual behaviour, and this is even more evident during the coronavirus pandemic.