Consumers


Affluent African American consumers in context: Buying while black

Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behaviour of African Americans.
Consumers Publication

Rejuvenating Southeast Asian economies through consumer spending

"Rejuvenating Southeast Asian Economies through consumer spending" touching on what consumers and policymakers will need to consider and how to get consumers to spend at pre-Covid levels.

Drop in global consumer confidence slows

Consumer expectations are picking up.
Covid-19 Webinar

Understanding the Coronavirus Crisis #6 [Webinar recording]

This latest webinar is part of an ongoing programme to help our clients better understand the dynamics of the current situation as they plan for the future.
Covid-19 Publication

Signals #6: Understanding the Coronavirus Crisis

Our sixth edition of Signals presents new research from our teams around the world, drawing on our global polling, expert analysis and studies carried out by our teams in different countries. The aim is to keep all of us in touch with the latest information as the impacts of the crisis continue to unfold.

Worldwide slump in consumer confidence continues

Global index at lowest point in its history.

[EVENT] Social Data Summit 2020

On June 3, join Ipsos’ Steve Reeves to hear more about Eating for Health: Mapping Trends Through a Consumer-Driven Lens.
Consumers Event

[EVENT] Approaches for Impulse and Considered Purchases @ARF NxNE

June 15-19 - The Advertising Research Foundation is hosted a week-long virtual conference featuring experts from brands, creative agencies and academia who will share insights to help marketers influence behavior, build brands and navigate the new normal.
Healthcare Publication

Redefining risk in medical device markets in the time of Covid-19

Read our white paper to review key considerations for medical device companies to redefine risk, identify opportunities and adapt during Covid-19.