Demographic change

Q&A with Michael Clemence

Marketing is overrun with stereotypes, hot takes and clichés. Some of the most enduring in the first two decades of this century centred on the post-1980 millennials, who were proclaimed as a new generation that would completely disrupt business.

Q&A with Eugenia Marbec & Sarai Escobar Avila

November : as the world population breaks the 8 billion barrier, we need to start preparing for shrinking populations

The country is gripped by the uncertainty of a transition period, during which its history and past achievements are crumbling but have yet to be overcome or set aside, while fresh approaches are struggling to emerge

The many twists and turns over the past 25 months has impacted the decision to have kids — and the ride isn’t over yet.

Global population dynamics, empathy in healthcare, the pandemic experience in Africa and a focus on Italy are all featured in this month’s round-up of the latest research and thinking from Ipsos teams around the world.

Are we ready for the shock of global population decline?