Innovation

Join us on 6th July for a new KEYS webinar.

Ipsos.Digital, a self-service research platform that offers clients fast, simplified access to global research capabilities and insights, today announces that it is available in Japanese.

While the domain of Generative Artificial Intelligence (AI) has been growing in recent years, ChatGPT accelerated its adoption and broke through as the first “mass” Generative AI application. It is important to take notice and put this and other emerging tools in perspective as the implications of the technologies will be far reaching and very fast.

How pharma earned people’s trust? Our data shows that pharma is the most trusted sector of those we measure.

Ipsos is excited to announce the launch of specialized end to-end innovation solutions for Quick Service Restaurants (QSR) to fuel development and optimization at any stage of the product life cycle.

This white paper explains how the communication of innovation has changed drastically and how consumers have adapted to this new reality.

Check your innovations' pricing resilience.

Ipsos' solutions allow you to identify claims and positions that carry the strongest permissibility to pay.

There is a certain degree of economic pessimism in Brazil at the moment. Almost three in four (72%) call the country’s financial status bad or very bad, with “poverty and social inequality” being the biggest concern (42%).