Ipsos has reached an agreement with GfK to acquire 4 global divisions of GfK Research
Didier Truchot, Ipsos’ Founder, Chairman & CEO, is delighted to announce that Ipsos SA has entered into an agreement with Peter Feld, CEO of GfK SE, to acquire for cash 100% of four global divisions of GfK’s custom research business: Customer Experience, Experience Innovation, Health and Public Affairs, for an enterprise value of €105 million.