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Einflussreiche Marken: Begleiter im Alltag
Die 'Ipsos Most Influential Brands 2018' stehen fest: Bis auf zwei Ausnahmen sind die zehn einflussreichsten Marken Deutschlands Unternehmen aus dem Technologie- und Social-Media-Bereich. Google und Amazon landen erneut auf den Spitzenplätzen.
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Ipsos Update - June 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. June’s edition features new papers on shopper behaviour and the value of reputation, as well as global surveys on socialism, summer holiday plans and the Royal Family.
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Ipsos Update - May 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. May’s edition includes new papers on viewability and modern partisanship, as well as global studies on ‘natural’ food, self-driving cars and societal divides.
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Ipsos Update - April 2018
Welcome to Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world. April’s edition features our Flair France report, a global study on gender equality, a report on Russian outbound travel trends and a paper examining purchase decisions from a behavioural science perspective.
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Engagement als wichtigster Treiber
Wollen Marken auch zukünftig relevant bleiben, müssen sie sich verstärkt auf die Konsumenten einlassen und mit ihnen in Beziehung treten. Gelingt dies, ist der erste große Schritt in Richtung 'Most Influential Brand' getan.
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Ipsos Update - March 2018
Welcome to the March edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update – November 2017
Welcome to the November edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Ipsos Update - September 2017
Welcome to the September edition of Ipsos Update – our monthly selection of research and thinking from Ipsos teams around the world.
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Innovationskraft treibt den Markeneinfluss
Erfolgreiche Marken wissen, worauf es in einer schnelllebigen und gesättigten Welt ankommt: Es gilt, innovative Technologien zu entwickeln und Trends zu setzen, die den Markt prägen und Konsumenten langfristig binden.