Insights Hub

All content

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  Trust in Professions Survey

  BBC most trusted news source

  A new survey for the BBC looks at levels of public trust in news sources.

  22.11.17
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  Obesity Publication

  Sugar: The Reformulation Challenge

  The reduction of sugar in food and drink is one of the most effective strategies in managing the obesity crisis. Here, we discuss the reformulation challenges faced by manufacturers, and explain how our product testing expertise can help.

  22.11.17
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  Investors Survey

  Investor attitudes to Europe

  An Ipsos survey for Invest Europe finds that the majority of global investors surveyed believe Europe has become a more attractive investment destination and expect investment to increase over the next five years

  20.11.17
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  Women Survey

  Online abuse and harassment

  Ipsos survey for Amnesty International on online abuse and harassment.

  20.11.17
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  Business Survey

  Perceptions of travel risk

  Ipsos Global Business Resilience Trends Watch survey for International SOS on the perception of travel risk around the world.

  19.11.17

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Shopper Publication

  Black Friday: The Story So Far (2017)

  In this Ipsos Views white paper, updated and expanded for 2017, Tim Denison, Director of Retail Intelligence, takes us on a tour of the history of this prominent date in the retail calendar, identifies some successes (and failures) along the way, and offers some thoughts as to what the next few years might bring.

  15.11.17
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  Society Publication

  The Curse of Cosy

  The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.

  13.11.17
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  Financial Security Survey

  "So, it’s okay to share my financial data now?"

  Open Banking has the potential to revolutionise the financial services industry by giving customers more control of their personal data. Here, Research Director Celine Ledbury examines how banks will need to communicate its worth to their customers – and to trust in its security.

  08.11.17
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  Financial Security Survey

  Open Banking – the friction paradox

  Friction can help ensure that people don’t stumble into making unwise financial choices. With Open Banking on the horizon, how much friction is enough, and when might it not be as useful?

  08.11.17
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  Brands Publication

  The Map to Brand Growth

  Whether it’s the I'm Lovin' It jingle or the Golden Arches that make you think of McDonald's they are both examples of salience, and salience sells.

  07.11.17
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  Political Monitor Survey

  Majority of Britons think Trump's election has worsened America's standing in the world

  Ipsos's October 2017 Political Monitor shows that the majority of Britons think Trump's election has worsened America's standing in the world.

  06.11.17