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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Gaming Publication

    Video games tax relief evaluation

    Ipsos was commissioned by HM Revenue and Customs (HMRC) to undertake qualitative research with UK video games developers to explore the impact of Video Games Tax Relief (VGTR) on the production of culturally British and European video games.
  • Defining a Data Scientist

    A data scientist is the adult version of the kid who can’t stop asking “why?” They’re the kind of person who goes into an ice cream shop and gets five different scoops on their cone because they really need to know what each one tastes like…
  • Ageing Publication

    Experiences of finding and living in Care Homes

    Qualitative research exploring how people navigate the care home sector in the UK.
  • Market Research Publication

    Ipsos Research Highlights - August 2017

    Ipsos's Research Highlights for August 2017 includes seven in ten Britons think the country is on the wrong track but Global Consumer Confidence is on the rise.
  • Virtual Reality Publication

    Virtual Reality (VR): What's the Reality?

    Working in partnership with the BBC we conducted an ethnographic exploration into the challenges and opportunities of VR with UK audiences.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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