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Featured insights & publications

Scotland Survey

Half of Scots want energy powers to be devolved

Over half of Scots (51%) think that energy policy should be devolved to the Scottish Government, while a quarter (25%) feel responsibility should be shared equally with the UK Government and 14% that it should be reserved to Westminster.

29.04.26

Scotland Survey

Over half of Scots believe the total number of people coming into Scotland is too high

28.04.26

Politics Survey

Half of Britons think Keir Starmer should stand down as Prime Minister

27.04.26

Cost of Living Survey

Nearly 9 in 10 (87%) Britons concerned over personal impact of Strait of Hormuz closure on the cost of food and other goods

24.04.26

Politics Survey

Plaid Cymru has slight lead over Reform UK in new Ipsos Wales Senedd poll, but half of voters may change mind

23.04.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

Be Distinctive Britain

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Scotland Survey

Scots unimpressed by Holyrood campaigns, but give SNP the edge

With just two weeks to go until the Scottish Parliament election on 7th May, new data from Ipsos’s Scotland Political Pulse shows that, while voters are not particularly impressed by any of the parties, the SNP have the edge, with views on both the party and their leader improving since last month.

23.04.26
Issues Index Survey

Economic optimism falls to record low as concern over inflation rises

The latest Ipsos Economic Optimism Index (EOI) reveals that net economic optimism in Britain has fallen to the lowest levels ever recorded since Ipsos began collecting this data in 1978. In the latest data, collected 8-14 April 2026, 78% of Britons expect the economy to get worse over the next 12 months (up 3ppts since last month), the highest level recorded since the Index began.

22.04.26
Local Government Survey

“Cost of Living” the top concern driving voters to the polls in English Local elections

Ipsos’ latest English local elections research is now released, with fieldwork carried out 2-8 April. This means field work was carried out before media reporting around Peter Mandelson’s vetting and the Government’s response. Ipsos interviewed more than 1,600 adults in England in local authorities where elections are taking place in May.

21.04.26
Healthcare Publication

The Breakthrough Study: Understanding why people hope and fear breakthrough technologies

Building on a global survey published in January 2025, Leaps by Bayer, BCG, and Ipsos announce findings from their latest qualitative research

21.04.26
Brexit Survey

10 years on from referendum, British, French and German publics increasingly see EU and UK as sharing common interests, while becoming more at odds with the US

New polling data from Ipsos in the UK, conducted 3-7 April 2026, illustrates a significant shift in how the British, French, and German publics perceive the UK – EU relationship

20.04.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Political Monitor Survey

Reform hold 6-point lead over Labour and the Conservatives

Ipsos’ latest Political Monitor is now released, with fieldwork carried out 9-15 April 2026. This means fieldwork was conducted before recent announcements about Peter Mandelson failing his security vetting.

17.04.26
Healthcare Publication

Drug and alcohol support for people experiencing rough sleeping or at risk: what £262m achieved across 83 areas

Ipsos in the UK, working in partnership with Groundswell and Dr Stephen Green of Sheffield Hallam University, has completed an evaluation of the Rough Sleeping Drug and Alcohol Treatment Grant (RSDATG).

16.04.26
Healthcare Survey

Patients continue to struggle with NHS admin

Ipsos polling for the King’s Fund, National Voices and Healthwatch England reveals that two in three patients (66%) have experienced at least one NHS admin problem in the last year (for themselves or someone they care for) such as lost test results, inability to change or cancel appointments, or receiving incorrect information – showing no change since 2024 (64%).

16.04.26
Politics Survey

Britons expect success for Reform UK and the Greens at upcoming local elections in England

New data from Ipsos in the UK, taken 27th – 30th March 2026, explores attitudes towards the upcoming local elections in parts of England. Note this data is GB wide, therefore includes respondents who do not have an upcoming local election.

15.04.26
Food & Diet Publication

FSA consumer survey, conducted by Ipsos, reveals appetite for healthy and sustainable diets

Since 2020, Ipsos has been running the FSA’s flagship consumer survey, Food and You 2. Research from the survey, published by the Food Standards Agency reveals the highest level of public confidence in food safety recorded since the start of the project.

14.04.26
Politics Survey

Public opinion hardens against Iran war as economic concerns persist

New polling data from Ipsos in the UK, conducted 3-7 April 2026 (ahead of the temporary ceasefire), reveals the latest picture in British public opinion towards the conflict between the US, Israel, and Iran and its consequences.

09.04.26

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