Insights Hub

All content

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  Trust Survey

  Ipsos Global Trustworthiness Index 2026

  In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

  17.09.26
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  Politics Survey

  Ipsos in the UK: The Davey Dilemma - Where are the Liberal Democrats at today?

  New analysis and data from Ipsos in the UK ahead of the Liberal Democrats conference reveal a deepening political squeeze facing the Liberal Democrats.

  17.09.26
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  Polling Survey

  Positive public sentiment towards the Royal Family remains – with nearly 4 in 10 say a reconciliation with Harry and Meghan would be a good thing

  New Ipsos in the UK polling finds a generational divide over Harry and Meghan's future role, while nearly 4 in 10 Britons back a reconciliation

  16.09.26
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  Political Monitor Survey

  Growing public scepticism over the UK’s long-term survival as leaders of Plaid, SNP and Sinn Féin meet

  Newly released data from Ipsos in the UK, following May's elections and building on political polls across the nations of the UK.

  14.09.26
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  Artificial Intelligence (AI) Survey

  Ipsos Global Trends: Britain's tech anxiety reaches record levels as public scepticism grows

  Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.

  11.09.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Innovation Publication

  Concept Testing with Digital Twins

  Humanising AI, part four: How synthetic data accelerates innovation.

  10.09.26
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  Brands Ipsos Voices

  Recognisably You

  How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

  10.09.26
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  Healthcare Survey

  New research finds accuracy and oversight are public's top priorities for AI regulation in healthcare

  The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.

  10.09.26
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  Public Health Survey

  2 in 3 Britons support legalisation of assisted dying in principle as legislation returns to Parliament, but conditions make a difference

  New polling data from Ipsos in the UK, conducted 28–31 August 2026 among British adults aged 16-75, in partnership with the Press Association, reveals sustained public backing for assisted dying as MP Lauren Edwards re-introduces identical legislation to Parliament ahead of its second reading on 11 September 2026. However the exact circumstances can make a difference to that support.

  07.09.26
• Healthcare Survey

  Four in 10 UK adults report being sunburnt in the previous 12 months

  New survey findings from Cancer Research UK, based on research conducted by Ipsos, reveal that more than four in 10 UK adults report being sunburnt, while many remain uncertain about recommended sun protection behaviours and UV exposure.

  05.09.26
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  Political Pulse Survey

  Burnham bounce continues with public more favourable towards PM than other leading UK politicians

  New polling data from Ipsos in the UK, conducted 21–27 August 2026 explores attitudes towards leading politicians and parties in the run up to Reform UK party conference. Polling was conducted before Zack Polanski announced he was standing in the Holborn and St Pancras by-election.

  04.09.26