Insights Hub

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  Trust Survey

  Ipsos - who do Brits trust? Doctors and scientists lead the pack, as for the first time polling reveals “AI chatbots” pips Politicians on trust.

  New global polling data from the 2026 Ipsos Global Trustworthiness Index, conducted among over 23,000 adults across 31 countries between 19 June and 3 July 2026, reveals a sharp divide in how the British public perceives the integrity and reliability of different professions.

  18.09.26
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  Financial Services Publication

  SME Finance Monitor

  Independent, robust and respected data on access to finance amongst SMEs in the UK.

  18.09.26
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  Artificial Intelligence (AI) Ipsos Voices

  Can synthetic consumers help brands make better decisions?

  How Barilla Combined Human and Synthetic Data to Make Faster, Smarter Recipe Decisions

  17.09.26
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  Trust Survey

  Ipsos Global Trustworthiness Index 2026

  In the seventh edition of the Ipsos Global Trustworthiness Index, AI chatbots, tech entrepreneurs and personal trainers are added to the Index.

  17.09.26
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  Politics Survey

  Ipsos in the UK: The Davey Dilemma - Where are the Liberal Democrats at today?

  New analysis and data from Ipsos in the UK ahead of the Liberal Democrats conference reveal a deepening political squeeze facing the Liberal Democrats.

  17.09.26

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  Polling Survey

  Positive public sentiment towards the Royal Family remains – with nearly 4 in 10 say a reconciliation with Harry and Meghan would be a good thing

  New Ipsos in the UK polling finds a generational divide over Harry and Meghan's future role, while nearly 4 in 10 Britons back a reconciliation

  16.09.26
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  Political Monitor Survey

  Growing public scepticism over the UK’s long-term survival as leaders of Plaid, SNP and Sinn Féin meet

  Newly released data from Ipsos in the UK, following May's elections and building on political polls across the nations of the UK.

  14.09.26
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  Artificial Intelligence (AI) Survey

  Ipsos Global Trends: Britain's tech anxiety reaches record levels as public scepticism grows

  Exclusive preview polling data from the 10th edition of the Ipsos Global Trends survey, set to launch at the end of September 2026, reveals growing anxiety about technology among the British public.

  11.09.26
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  Innovation Publication

  Concept Testing with Digital Twins

  Humanising AI, part four: How synthetic data accelerates innovation.

  10.09.26
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  Brands Ipsos Voices

  Recognisably You

  How distinctive brand assets build recognition and drive brand choice, by Gillian Drewett, Global Head of Offer, Brand Health Tracking.

  10.09.26
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  Healthcare Survey

  New research finds accuracy and oversight are public's top priorities for AI regulation in healthcare

  The research, conducted by Ipsos for the Health Foundation, finds that the public sees significant potential benefits from AI in health but prioritises accuracy and oversight over faster adoption.

  10.09.26