Ipsos
Insights Hub : Customer Experience

Insights Hub

Featured insights & publications

Communication Survey

Health and financial claims in programming: Audience attitudes to potential harm

New research conducted by Ipsos for Ofcom explores attitudes to health and financial claims made in broadcasting.

19.10.26

Communication Survey

Context and intent shape audience views on offensive language

19.10.26

Political Pulse Survey

Conservatives seen as main opposition to Labour for first time this parliament

16.10.26

Defence Survey

Despite rising support for increasing defence spending, half of Britons say there are no circumstances under which they would take up arms for Britain

14.10.26

Sports Survey

New Ipsos research released as part of the Independent Football Regulator’s State of the Game report

13.10.26

Ipsos iris: Total understanding of UK online audiences

Modern Masculinities

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Healthcare Survey

GP Patient Survey at 20: Reflecting on 20 years of patient experience insight

On 1 October 2026, Ipsos and NHS England brought together leaders from across healthcare, policy, research and patient advocacy to celebrate the 20th anniversary of the GP Patient Survey (GPPS) and explore the future of patient experience in primary care.

12.10.26
Artificial Intelligence (AI) Events replay

Synthetic Data in Practice: From Boosting to Digital Twins

The webinar provides a practical overview of the different ways synthetic data is being applied in market research, from augmenting and enhancing existing datasets through to the growing use of digital twins.

07.10.26
Politics Ipsos Voices

Can Burnham win over Gen Z?

Burnham passes the Gen Z vibe test

06.10.26
Politics Survey

Britons trust Celebrity Traitors contestants more than politicians in head to heads

New Ipsos polling shows the British public are more likely to pick contestants over politicians as being more trustworthy when asked in direct head-to-heads.

05.10.26
Politics Survey

Has the Prime Minister's speech given Britain ‘hope back again’?

New polling data from Ipsos in the UK, conducted 29–30 September 2026, reveals public reactions following Prime Minister Andy Burnham's major speech at the Labour Party Conference this Tuesday. As the Government sets out its policy agenda, the polling explores whether the Prime Minister's address has succeeded in restoring public hope in the nation's future, economy, and public services.

01.10.26
Pulse Check

Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
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Economy Ipsos Voices

The Economy Update

Latest insights on the UK economy and business priorities.

01.10.26
Education Publication

Welcome to the research on the national rollout of free breakfast clubs

Watch this short video to learn why your school’s experience matters and what we will ask your school to do.

30.09.26
Education Publication

Welcome to the research on the national rollout of free breakfast clubs

Watch the video to learn more about why your school’s experience matters and what we will ask your school to do.

30.09.26
Global Trends Survey

The 10th edition of Ipsos Global Trends finds a world in search of silver linings

Around the world, individuals seek fulfillment in their personal lives as they navigate a tumultuous present, according to the 10th edition of Ipsos Global Trends.

29.09.26
Transport Survey

Majority of Britons consider littering, vaping, and feet on seats unacceptable on public transport

New polling data from Ipsos in the UK, conducted 11th – 15th September 2026, reveals public consensus against antisocial behaviours on Great Britain's public transport network.

29.09.26
Politics Survey

First round's on Burnham

New polling data from Ipsos collected ahead of the Labour Party conference reveals the public's most preferred party leader for sharing a pint.

29.09.26

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