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Ipsos iris: Total understanding of UK online audiences

Ipsos iris: Total understanding of UK online audiences

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Modern Masculinities

Modern Masculinities

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Marketing Anchors

Marketing Anchors

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  • Public opinion Publication

    What do people want, need and expect from public services

    Understanding citizens' perspectives on public services has been a central focus of Ipsos's work for many years. This new publication is the first report from our current collaboration on citizen engagement with the 2020 Public Services Trust at the RSA.
  • Public opinion Publication

    Views on Animal Experimentation

    Ipsos has asked the general public about their views on animal experimentation since 1999. The latest survey was conducted on behalf of the Department for Business, Innovation and Skills (BIS) in December 2009.
  • Public opinion Publication

    From A to B

    At a time when local authorities face a squeeze on their finances and are repairing a pothole every 33 seconds, our new paper - From A to B - points to the importance of residents' perceptions of road conditions in shaping their overall views of transport and highways services.
  • Public opinion Publication

    National Business Survey

    The National Business Survey is a survey of 5300 businesses by Ipsos on behalf of the Regional Development Agency (RDA) Network and Invest Northern Ireland is the largest of its kind, asking businesses about their performance, opportunities and issues.
  • Public opinion Publication

    Cultural Community Survey

    An Ipsos case study to establish the impact of the services that Wigan Leisure and Culture Trust provides has on people's lives and to identify the strengths and weakness of the service offering.
  • Pulse Check

    Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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  • Consumers Publication

    Moving Mobile Internet into the Mainstream

    Over the past 10 years, the mobile internet has promised much but for many mobile consumers has failed to deliver anything close to fixed (i.e. via PC/laptop) web experience.
  • Customers Take the Positive Path

    Despite months of recession and unemployment, many feel that the worst is over - but remember consumers still insist on a fair deal, writes Fiona Moss
  • Market Research Publication

    Are You Using Yesterday's Forecasting Tools for Today's Innovations?

    The innovation process has changed dramatically over the
    last several years and yet the primary forecasting tools
    available to Marketers are basically the same as those used
    in the 1970s.
  • Public opinion Publication

    Strengthening Local Democracy - Focus Groups

    Ipsos focus groups inform Strengthening Local Democracy Consultation, answering tough questions including "do councils have the powers they need to tackle climate change?"
  • Market Research Publication

    The public and drugs use

    Ben Page spoke at Drugs and Harm: A New Agenda for A New Government? in Windsor, Berkshire. Ben's speeach at the session was entitled "Where do people get their views about drugs and drug use?"
  • Consumers Publication

    The Future of Radio

    In June 2009, the UK Government published its Digital Britain Report, which
    lays out the requirements for a country living and working in the digital age.
    Specifically for radio, this means the migration from analogue to digital
    broadcasting. In this context, Ipsos MediaCT looked at the implications of
    the Government's forecasts and the barriers to be overcome to ensure
    success.