Research by Ipsos MediaCT shows there is an opportunity for 3D TV, but broadcasters and manufacturers face a considerable challenge in convincing consumers, having so recently bought into high definition technology, that they should now invest in 3D.
Public services have improved considerably in recent years but, as we know, the public response to this is often to quickly `bank' any improvements and then raise their expectations once again. Meeting - and managing - these expectations is only going to become more important as tighter budgets require services to focus on the priorities that really matter.
The winter edition of Understanding Society, the newsletter from Ipsos's Social Research Institute, considers some of the ways in which central and local government can respond to the challenge of continuing to meet public expectations when public finances face their tightest squeeze for decades.
Times are tough. Resources are tight. In this economy, marketers are under increasing pressure to do more with less. Scrutinizing your advertising--and advertising research budget--invariably leads to discussions around multinational ad transferability. Before you make a decision to extend or adjust, consider these strategies to ensure that transferability isn't just possible -but probable.
Ever since the Business Elite series - formerly BRS - began in Europe in 1973, the surveys have been about understanding the most senior business people; those key decision makers and opinion formers within the largest companies.
The following thought piece provides unique insight into this elusive audience as they direct their companies through these unprecedented times.
Pulse Check
Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.
This report sets out findings of the 2008/09 Place Survey for all 33 London Boroughs. The report was commissioned from Ipsos by Capital Ambition, acting on behalf of London Councils.
Is there a glimmer of light on the horizon? Perhaps. There are certainly glimmers of optimism that the worst recession since the 1930's may be abating, yet unemployment is still on the increase and consumer spending continues to be noticeably down, wreaking havoc on economies and confounding Marketers.
More than a fifth of all adults in the UK are still completely excluded from the internet, according to new BBC research conducted by Ipsos and Essential Research into ways of tackling Britain's digital divide.
Within an ever-evolving digital market, coupled with a state of recession, the television industry faces greater competition, challenges and opportunities than ever before. This is a bite sized Thought Piece from Ipsos MediaCT.
For the third consecutive year, customer service is the top issue people take into account when judging a company (it overtook quality of products/services and honesty/integrity in 2007 and has remained in pole position since).
